I’m Craig Dimond, Creative Director based in London with over 20 years experience, a real passion for brand, identity design and a love for strategic, exciting and challenging projects.
Throughout my career I’ve been lucky enough to work on a wide variety of briefs, spanning various media in some great studios – for clients that have ranged from individuals, to charities, to small startup businesses, to large international companies. From the local, to the truly global.
I believe in communication that has the power to make a real difference and love working with brands that engage and connect, on an emotional and commercial level, whatever their size or reach.
I also believe that compelling branding is a point of connection, an experience, vital to the success of any organisation, and that brand building is as much art as it is science.
This belief, experience and understanding has aided me in developing an approach – one which enables the creation of communications that gives a brand an identity that demonstrates unity, not uniformity. That builds brands that connect.